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  • What the purpose of your chatbot is
  • Who your target audience is 
  • How you want the chatbot to interact with your target audience, for example what information should it solicit from users and the format of interaction it should follow (e.g. Q/A or quizzes or role-plays or story-based chatbots)
  • Which language(s) you'd like the chatbot to interact in 
  • How the chatbot should address requests from users to change the topic and 
  • How the chatbot should address any sensitive concerns (for example urgent mental health requests) that it is not capable of effectively responding to.  

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